For discerning anglers worldwide, a fly reel created by Ari 't Hart is the ultimate in fly fishing tackle. For 50 years, Hart has dominated the elite ranks of craftsmen who devote their skill and passion to the creation of a masterpiece fly fishing reel.
From his studio in Holland, Hart designs each modernistic fly reel prototype with an old world craftsman sensibility: by hand. He then personally supervises production of his designs during each limited run. An Ari 't Hart design is the only fly fishing reel on permanent display in the Architecture and Design Collection at the Museum of Modern Art in New York City.
The ultimate in private label luxury.
And Hart uses his reels, along with heads of state, captains of industry and European royalty. But although the master craftsman's work has a futuristic look, Hart himself remains old school, never taking a fish with him. "When I catch a fish, I give it a kiss and let it go. I tell him that maybe I will catch him another day," says Hart.